ARK ONE Network Webinar – Edition 4: European Mobility Trends 2026 – Part II

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• Google Analytics
Description of Service

This is an analytics service. The service makes it possible to measure traffic and engagement on websites and mobile apps across devices using customizable reports.

Processing Company

Google Ireland Limited Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company. https://support.google.com/policies/contact/general_privacy_form

Data Purposes

• Marketing
• Analytics

Technologies Used

This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.

• Tracking code
• Cookies

Data Collected

This list represents all (personal) data that is collected by or through the use of this service. Device information, Geographic location, Browser information, Device operating system, Screen resolution, Referrer URL, Interaction data, Date and time of visit, User behaviour, Pages visited, Online identifiers, Shortened IP Address, User ID, Advertising identifier, Purchase information

Legal Basis

In the following the required legal basis for the processing of data is listed. Art. 6 para. 1 s. 1 lit. a GDPR

Location of Processing

This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.

• European Union

Retention Period

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

• The client can choose how long Google Analytics retains data. The maximum amount of retention period is 14 months.

Transfer to Third Countries

This service may transfer the collected data to another country. Please note that this service may transfer data to a country that does not offer an adequate level of data protection. If the data is transferred to the USA, there is a risk that your data may be processed by US authorities for control and monitoring purposes without you possibly being entitled to any legal remedies. Below is a list of the countries to which the data is transferred. For more information on the security guarantees, please refer to the website provider's privacy policy or contact the website provider directly.

• Singapore
• Taiwan
• Chile
• United State of America

Data Recipients

In the following the recipients of the data collected are listed. Alphabet Inc., Google LLC, Google Ireland Limited

Click here to read the privacy policy of the data processor https://business.safety.google/privacy/?hl=en

Click here to read the cookie policy of the data processor https://policies.google.com/technologies/cookies?hl=en

Click here to opt out from this processor across all domains https://tools.google.com/dlpage/gaoptout?hl=de

Storage Information

Below you can see the longest potential duration for storage on a device, as set when using the cookie method of storage and if there are any other methods used.

• Maximum age of cookie storage: 2 years
• Non-cookie storage: no

This service uses different means of storing information on a user’s device as listed below.

• _ga - Used to distinguish users. - cookie - 2 years (Max Duration)
• _ga_ - Used to persist session state. - cookie - 2 years (Max Duration)

• Tawk.to
Description of Service

Tawk.to is a live chat support service. It enables website owners to interact with their visitors in real time. The service allows businesses to provide support and customer service to their users directly via a chat interface.

Processing Company

Tawk.to, LLC
2615 S. Scottsdale Rd, Suite 105, Tempe, AZ 85282, USA

Data Protection Officer of Processing Company

Tawk.to does not provide a specific Data Protection Officer (DPO). For privacy inquiries, you can contact Tawk.to through their contact page: Tawk.to Privacy Policy

Data Purposes

• Customer support and communication
• Website engagement and interaction
• Data analysis for improving service and support

Technologies Used

This list represents all technologies used by this service to collect data. Typical technologies are Cookies and Pixels placed in the browser.

• Tracking code
• Cookies
• Web Beacons

Data Collected

This list represents all (personal) data collected by or through the use of this service. Device information, Geographic location, Browser information, Device operating system, Screen resolution, Referrer URL, Interaction data, Date and time of visit, User behaviour, Pages visited, Online identifiers, Shortened IP Address, User ID, Advertising identifier, Purchase information

Legal Basis

In the following, the required legal basis for the processing of data is listed. Art. 6 para. 1 s. 1 lit. a GDPR

Location of Processing

This is the primary location where the collected data is being processed. If the data is also processed in other countries, you will be informed separately.

• United States

Retention Period

The retention period is the time span the collected data is saved for processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

• The client can set retention periods for data based on their own configuration in Tawk.to settings.

Transfer to Third Countries

Tawk.to may transfer the collected data to other countries. It is possible that your data may be processed in a country that does not offer an adequate level of data protection. If the data is transferred to the USA, there is a risk that your data may be processed by US authorities for control and monitoring purposes without you possibly being entitled to legal remedies. Below is a list of countries to which the data may be transferred.

• United States

Data Recipients

In the following, the recipients of the data collected are listed. Tawk.to LLC

Click here to read the privacy policy of the data processor https://www.tawk.to/privacy-policy/

Storage Information

Below you can see the longest potential duration for storage on a device, as set when using the cookie method of storage and if there are other methods used.

• Maximum age of cookie storage: 2 years
• Non-cookie storage: yes

Tawk.to uses different means of storing information on a user’s device as listed below.

• __cfduid - Used for identifying individual clients behind a shared IP address. - cookie - 30 days
• tawkUUID - Used for identification of unique user sessions. - cookie - 1 year